About The Brand
The spiral app is a digital platform to help users enhance everyday life through secured information sharing. During the process of curating Spiral’s brand identity, we focus on creating a visual brand identity that could help promote Spiral’s product characteristics (Connection) and build a trusted brand image (Security) while conveying a playful brand personality.
The Challenge
Brand Image That Speaks Personality
As a brand, Spiral struggles to deliver the brand message to its audience with a strong brand representation. We were tasked to rebrand Spiral after learning about the platform itself and the meaning behind the name: Spiral - like a circle of people connecting with each other through a secured network.
The Audience
Affluent Millennials aged from
25+
Annual income of
$100K +
The Concept
#LUXURYEXPERIENCES
The Hook
Spiral to present itself as a brand that is authentic and cares about information security to earn the audience's trust on this concept.
How It Works
By designing the brand's visual identity as a spiraling circle, we also make the brand's logo look like a fingerprint to showcase how much the brand cares about security.
Insight
People like to take control of what information about them is being shared.
Concept Direction
Here are the sketches that have been considered for the brand refresh.
Final Logo
Visual Identity In Use
Here is how the logo is being structured and to better represent the brand for the audience's eyes.
