Types of users and data

The mantra of UX/UI design: Design is a systematic and data-driven process

Data types:

Quantitative data (what about the users)

• Information that can be transcribed numerically

• Survey data, could be put in to a spreadsheet and analyze it

Qualitative data (why/how about the users)

• Thematic information

• Information gathered from interviews with users.

• The information you collect will more easily be put into a narrative than into spreadsheets, imagine that you interviewed 15 people about the reasons they got a new smartphone.

Categorizing Users

• Users as stakeholders

  • primary

    • people who use the design directly, designers commonly interact with, end-users

  • secondary

    • do not use the design directly but may do so indirectly because they get some output from it-or may provide some input

  • tertiary

    • may not use the design at all but are directly affected by the design in either negative or positive ways

EX. Running shoes

Primary: Runner

Secondary: Coach from the track team that the runner is in

Tertiary: Project manager of the company that build the shoes (he will get a bonus if the shoes get an increase in sales)

Understanding Stakeholders leads to a better User Experience Design.