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Formative evaluation conducted early on in the design process with low-fidelity prototypes

Summative evaluation conducted with high-fidelity prototypes or final interface

The type of data we collect is related to the type of prototype we are using

  • Low fidelity prototype requires that the designer collects the data

    • Tiem to complete a task, count the number of clicks, etc.

  • High fidelity prototype may produce data of how the system was used

    • Timestamps of when the user started and ended a session

    • Log data of how the user interacted with the system

The type of prototype will affect where the evaluation takes place

  • Low fidelity prototype requires a controlled environment

  • High fidelity prototype may be deployed in the field

Evaluation of if the design is usable

  • Design is effective with regards to the degree to which the goals of the task are met

    • Quantitative data: questionnaires or log data

    • Qualitative data: an interview with the user

  • Design is efficient with regards to the execution of task demands

    • Least amount of time

    • Least number of clicks

    • Few or no errors

Other measures of efficiency

  • Learnability: how easy it is to carry out a task successfully

    • Measure the amount of time or number of clicks to complete the task and compare these to expert performance

  • Memorability: how easy it is to remember how to use a product

    • Compare the amount of time or clicks to complete a task after the user is away from the task for a while

Evaluating user satisfaction

  • User feedback about their interaction with the design

    • Cognitive measures: mental effort

      • Where the steps required to complete the task intuitively?

    • Emotional measures: feelings experienced

      • Was the visual layout appealing?

      • Did they feel frustrated while completing the task?

      • After completing the task, did the user have negative or positive emotions about the new design?

Evaluating if the design is useful and usable must be in comparison to the Status Quo (current interface) or Objective Outcome (for a completely new interface)

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Review of Design Goals

Core Concept of UXD: Users use an interface to complete a task Improved user experience for the...... Individual user: phone Group users: social media apps Society: culture values involved in the task


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