top of page


Goal: gathering in-depth information about the users

Data Type

  • Qualitative

  • Designer's notes

  • Interview transcript

  • Quantitative data

  • Short survey


  • In-depth conversation and information about the users

  • Flexible protocols


  • The need for the skilled interviewer to lead agenda and manage and build report

  • More time-intensive process

  • Data collection and analysis (a lot of time spent on one user)

Recent Posts

See All

Formative evaluation conducted early on in the design process with low-fidelity prototypes Summative evaluation conducted with high-fidelity prototypes or final interface The type of data we collect i

The goal of a novel design: will be better at meeting the needs of the users than the existing design Prototype: an early model of the novel design; manage resources; iterate on the design Low fidelit

bottom of page