The New Look
Define Modern Creative Agency
The goal of this project is to build a new visual identity that represents
Varick Media across digital and print platforms.
During my interview at Varick Media, the interviewer challenged me to propose a new digital and print identity for Varick Media within 24 hours. I first interviewed the task-giver to learn about the agency's current identity and then conducted researches online as well.
I sketched out a few concepts on my notebook before turning them into digital vectors. I tested out each design and selected the final version for submission.
It is hard to change a brand that already had a strong and established brand image while it is also important to clarify the company's purpose to rebrand.
I also included a couple of other concepts I initially had in mind below.