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The New Look

Define Modern Creative Agency

The goal of this project is to build a new visual identity that represents
Varick Media across digital and print platforms.

During my interview at Varick Media, the interviewer challenged me to propose a new digital and print identity for Varick Media within 24 hours. I first interviewed the task-giver to learn about the agency's current identity and then conducted researches online as well.


I sketched out a few concepts on my notebook before turning them into digital vectors. I tested out each design and selected the final version for submission. 


It is hard to change a brand that already had a strong and established brand image while it is also important to clarify the company's purpose to rebrand.

I also included a couple of other concepts I initially had in mind below. 

Varick Media Logo Redesign

Like What You See?

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